About us

We founded SourceMagnet because we believe companies can no longer afford to waste precious time and resources on manual tasks. Digital transformation and new technology are key to solving this problem. Our solution is designed to be intuitive and empowers procurement professionals to reduce costs, save time, manage ESG, minimize risk, and gain control over sourcing processes, contracts, and suppliers.

Meet the team

Kjetil Istad

Co-Founder & CEO

With over 20 years of experience in procurement, Kjetil is a highly experienced professional who has made significant contributions to procurement in Norway. He began his career as a consultant and held several management positions across various procurement departments before becoming the CEO of Sykehusinnkjøp. Now he has entered the startup arena with SourceMagnet, to innovate how companies works procurement.

Fredrik Muri Slettestøl

Co-Founder & CPO

With over 12 years of experience as a product manager in procurement software, Fredrik brings a wealth of knowledge and expertise to the table. His extensive background with industry leaders such as Contiki, Exari, Coupa, and Ignite Procurement has honed his ability to understand customer processes and user needs deeply. Always eager to learn and grow, Fredrik continually seeks new insights to better solve user needs.

Teodor Nilseng Danielsen

CTO

Teodor is a seasoned full stack developer with a robust background from prestigious companies such as Telenor and Kongsberg Digital. He holds a Master of Science degree from NTNU, bringing a strong technical foundation and a deep understanding of business dynamics to the table. His diverse skill set and extensive experience make him an invaluable asset to SourceMagnet.
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